Supporting the school photography and yearbook industry with David Crandall, SPOA

GaryPageau , ,

Gary Pageau of the Dead Pixels Society talked with David Crandall, executive director of the School Photographers of America (SPOA). Crandall talks about the association’s upcoming conference, developing the school photography boot camp, and ways members can be more involved.

School Photographers of America is a non-profit association formed in 2020 on behalf of school portrait studios to advocate for and protect their copyrights, as well as establish and govern healthy standards and best practices for the school photography industry. This will ensure school photography remains a rich tradition in schools across North America.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.